Digital Media Management
Customer-Centric Media Management
Strategic consulting with hands-on management for full-funnel activation.
Every program is rooted in data, built for flexibility, and measured by revenue impact to for predictable, scalable growth.
What You Get With HoK’s Media Management
Audience Alignment
We understand your audience, what they care about and where they spend time online, aligning campaigns with their decision-making journey.
Evidence
Every decision, from audience targeting to creative optimization, is driven by real data, customer insights, and business priorities.
Revenue-Focused Planning
We align budgets to revenue efficiency and optimize for LTV, not just initial conversion.
Higher Conversion Rates
Awareness, acquisition, engagement, retention — each stage requires unique messaging, creative, and measurement.
Attribution & Analysis
We review results, diagnose winners/losers, and surface opportunities in a continuous learning loop.
Faster Growth
We actively monitor performance, test new ideas, and refine tactics in real time, ensuring every iteration performs better than the last.
How We Work
Our Method: Understand → Execute → Evolve
We build performance systems from foundation to evolution with every dollar tied to customer outcomes. Ensuring each impression, click, and conversion moves your business forward.
Discovery & Audit
Foundations first. We assess your existing campaigns, platforms, and performance data to uncover best practices and quick wins.
Audience-Led Planning
Campaigns are built around customer motivations and first party data. We define Segments, KPIs, budgets, and messaging.
Activation & Management
We launch, manage, and optimize campaigns with an agile, test-and-learn approach.
Evidence-Driven Growth
Data first, then decisions. Every optimization is intentional and strengthened through cross-functional collaboration.
What We Manage
Our team can own your entire media ecosystem or plug into specific areas where you need expertise.
Channels and platforms are selected for their role in the customer journey and based on the data we have, not just their reach. Targeting drives platform choice, not the other way around.
Affiliate & Partnership Programs – Extend reach with aligned partners
Paid Social – Awareness, engagement, and conversion campaigns on the platforms that matter
Paid Search (SEM) - Precision-targeted ads to capture high-intent demand
Programmatic & Display – Efficient reach and audience expansion at scale
Video & Connected TV – Storytelling that drives brand awareness and action
Creative & Messaging Optimization – Test, refine, and scale what resonates
Manage Media with HoK
→ Let’s make every dollar drive measurable growth.
Customer-centric strategy
Full-funnel Planning
Comprehensive channel management
Continuous optimization
Know Better
Sometimes all your team needs is a new perspective. HoK provides the insight, the spark, and the hypotheses to get things moving in the right direction on a project-by-project basis.
To Do Better
Your team can lean on ours for recurring revenue program management and optimization that delivers sustainable net growth through ongoing engagements.