The truth is, many companies hire us to do things they may be better doing themselves but simply can’t at the moment. The ideal arc of an engagement with House of Kaizen is one in which we provide what’s needed at the time with a long-term aim of moving work to your internal team where it makes sense.

We meet you where you are on the spectrum of need – from supporting your internal teams with training and consultation to providing you with fully outsourced solutions to improve marketing and net growth performance throughout the customer journey. This includes:

• Inspiration to take action

  • Workshops & private training

  • SubscriptionWorks members community & events

• Discovery to inform ideation

  • Growth Diagnostics

  • Customer research

  • Customer-centric business strategy and goal alignment

• Ideation to develop a growth roadmap

  • Customer segmentation & empathy mapping

  • Value proposition development and communications strategy

• Optimization for sustained growth

  • Digital media planning & performance management (off-site CX)

  • Experimentation & A/B testing for KPI performance improvement (on-site CX)

  • Performance analytics

We do launch new products but the majority of our work is in growing existing products. That experience is really helpful with new launches so that we can all avoid the pitfalls and points of friction we’re often correcting with mature products.

This is the trickiest question to answer, we're neither or both depending on how you look at it. We’re firm believers that we’ll never know as much as you do about your business, and we’re bringing complimentary experiences and skill sets that can make your team stronger no matter how we divide the labor between us. We aim to really enjoy our time working together and not waste time debating who’s right or how to move forward.

Yes, we do marketing agency services and consulting but we operate unlike an agency or a consultancy - we like to think that we take the best of both and leave the worst behind. You can think of us as a firm that specializes in business growth through improvements made to the customer experience in collaboration with your team.

Some services are one-time costs. Others are ongoing investments relative to the anticipated ROI of the work and resources required to execute it. And the very best are partially performance-based.

Our collaborations are as short as needed to resolve a particular challenge or as long as needed to build and maintain a culture of optimization. Anywhere from a 1-day workshop to 15+ years of continuous growth.

• Workshops are offered to peer cohorts or in private sessions to train internal teams on House of Kaizen best practices

• The SubscriptionWorks Membership is an active professional community where HoK hosts knowledge sharing events and peers learn from each other

• The Growth Diagnostic is a sprint engagement in which we compare your current marketing and product growth program against the model and characteristics we’ve learned to be optimal for sustained net growth

• Ongoing collaboration is where we work together implementing the optimizations derived from the diagnostic

It’s possible that it would make sense, here’s some things that we’d suggest addressing before we engage to make the most our time together:

• Know where you are on the marketing & product optimization maturity spectrum and have an investment defined for building sustainable growth through a culture of optimization

• Have a strong understanding of your team’s capability and how it needs to be complimented with external perspective, capability and/or bandwidth from HoK

• Consider that CX optimization for a recurring revenue model has a lot of contributors to net growth, and the greatest impact is derived from full journey optimization rather than a singular point-of-contact

Otherwise, many of our clients value the perspective we bring from experience across the optimization maturity spectrum, with diverse businesses and product categories, to help with confirming or adjusting the perceived priority of what needs to be “fixed” next.

• Our Diagnostic was designed specifically for this purpose, so that we can quickly assess the situation and confirm priority before a more significant engagement performance optimization

Primarily mid-to-large scale consumer product businesses, but our workshops and training are attended by companies of all sizes and kinds.

All product categories working on a recurring revenue model – from content publishers to health & wellness, education, travel & hospitality, retail, food, and more. And some businesses that sell one-off but recognize the value of repeat customers ;-)

Repeat customers are the most valuable, so we do work with some non-subscription products companies who value our approach. When the ambition is to be customer-first and to build sustainable growth with repeat customers we’re a great fit.

There’s lots of client testimonials across this site, and we’d be happy to mutually exchange references when we speak

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