Evidence Engine
Fractional Customer Research for Experimentation
On‑demand, hypothesis‑honing research that slots seamlessly into any testing stack—at an efficient flat fee per sprint.
Built on 25 years of optimization know-how and a methodology that delivers an 90+ % win-rate, Evidence Engine provides actionable customer insight in days.
What You Get With Evidence Engine
30 Min. Goal Call
Product, Research, or Testing lead shares the problem or hypothesis status with HoK.
Method Match
HoK prescribes the optimal research module(s); client approves.
Rapid Fieldwork
Studies launch within 48 hrs; data collection complete in just days.
Test-Ready Hypotheses
Receive 2-3 customer-centered, validated growth hypotheses, each tied to quantified user evidence.
Action Support
Optional Slack access for clarification as you build or launch tests.
Silenced Debate
Customer-centered confidence to move experiments forward and deliver winning tests.
HoK’s Evidence Engine drops in as a specialist:
fast, focused, and fractional to get 90%+ win rates.
Traditional research is too slow, costly, and complex to support experimentation led growth.
Only 11% of tests win per industry benchmarks
Confidence is challenged.
Decisions are saddled with internal debate.
ROI is in questioned.
Most Experimentation Fails Without Research:
Evidence Engine Wins:
For Heads of Product, Marketing & Research
Risk-Shielded Decisions – Product moves backed by live customer evidence + HoK’s two-decade playbook.
Higher Test Win-Rates – Start with sharper hypotheses, not random stabs.
Speed to Insight – Studies launch within 48 hrs; findings land in as little as one week.
Plug-and-Play – Fits any experimentation stack (Optimizely, AB Tasty, Adobe, etc.).
Fractional Flexibility – Spin up when needed, pause when the backlog is full.
“Through their laser-guided research strategy to inform a robust optimization plan, we have learned a shocking amount about our own business and delivered exceptional value in the process. They are, quite simply, the best partner I've ever had.”
- VP Optimization, Dow Jones
Use Evidence Engine:
For Experimentation Led Growth
Any time you need iron-clad evidence before you write a line of code or launch a variant:
Value Prop & Messaging – Identify the hook that actually moves users.
Pricing Page Optimization – Uncover why prospects stall and leak out.
Checkout Conversion – Surface hidden UX or trust blockers suppressing revenue.
Paywall / Article Gates – Pinpoint the gate variant that converts each segment.
Product-Page UX – Align benefit hierarchy to user goals so visitors advance.
Know Better
Sometimes all your team needs is a new perspective. HoK provides the insight, the spark, and the hypotheses to get things moving in the right direction on a project-by-project basis.
To Do Better
Your team can lean on ours for recurring revenue program management and optimization that delivers sustainable net growth through ongoing engagements.