Proud Supporters of
News Alchemists
Together we’re helping journalism organizations embrace and practice audience-centricity at scale.
Build meaningful engagement and real audience value with proven strategies & tactics that make subscribers better customers. Our research-backed optimizations transform every audience interaction into lasting worth, converting total reader revenue into cumulative gains.
Sustainable revenue growth starts with audience-centric experience design. Welcome to the next era of audience-first engagement.
Workshop:
HoK’s Subscriber Growth Framework
The old growth playbooks are obsolete, but relationships are enduring.
Learn our subscriber-centric foundation for audience revenue optimization.
Get the full workshop plus 1-1 time for Q&A, discussion and practical examples
Get anytime access and go at your own pace with workshop lessons and exercises.
Private + Consultation
Bespoke pricing
The complete workshop in a private cohort of your team focused on your product.
✓ Great for fast learning efforts
✓ All reference videos, exercises, documents
✓ HoK experts consult directly with you
✓ Team-based pricing
See What Good Looks Like
Decades of recurring revenue growth optimization has allowed us to identify the common markers of the strongest and most sustainable growth programs.
We approach new challenges with a diagnostic process that very quickly identifies where and how HoK can support the effort to achieve your goals.
Reach out to learn more.
Eric Hellweg, Pocket//Mozilla:
"House of Kaizen's framework was an incredibly helpful tool to align the entire organization on where we were hitting our marks and what areas needed attention."
Nini Diana, HBR:
“The growth framework gave us a great launching point for asking hard questions about our strategy and tactics. Having it laid out like an infographic helped us hone in on where we were encountering obstacles and gave us specific areas to address.”
Contact us
Patti Kurtz,
Health Affairs:“The Subscriber Growth Framework helped us to identify key places along the journey to optimize our user experience and prioritize impact to align with our fairly aggressive goals for growth and retention. This approach gave us a clear list of priorities and the ability to build an actionable and effective roadmap.”
Andrew Pribram,
McAfee:“House of Kaizen's framework is the best I've seen for subscription businesses. It helps keep acquisition in the mind of retention folks, and retention outcomes in the mind of acquisition folks. It's a great map to help people stay on course in the complexities of a subscription ecosystem.”
Measure What Matters
We’ve compiled the most comprehensive guide to growth metrics for repeat-customer products, including media and publishing, aligned with HoK’s Growth Framework, organized by customer journey stage and count or value type.
This is the definitive resource for a fresh look at performance metrics for net-growth (repeat customers, subscriptions, memberships, loyalty, etc).
Growth gets harder as products mature and markets evolve, measurement needs to be precisely focused on the metrics that truly drive value.
Use this guide to:
Embrace customer centricity in your data
Overcome vanity metrics
Unlock opportunities for sustainable growth
free to media product leaders