AMA with Matt Moog, WaveTable Studio, fmr CEO WBEZ Chicago Sun-Times
I sat down with Matt Moog to unpack what he’s learned steering everything from legacy newsrooms to AI‑native SaaS ventures.
AMA with Shira Center, Boston Globe Media
Boston Globe Media shows that regional publishers can defy the industry gloom by marrying a mission‑driven newsroom with disciplined, data‑literate innovation.
AMA with Heather Campbell of Search Engine Journal
VP Marketing & Sales at Search Engine Journal, Heather Campbell discusses the evolution of newsletters, branding and experimentation.
AMA with Trevor Cookler of Hims & Hers
Sr. Product Manager for Retention at Hims & Hers, Trevor Cookler shared how he’s shaping the patient journey
Introducing the Freewall.
The Paywall has for years been the dominant tactic of News Media publishers’ strategy, until now.
Intentional Audiences 🎧
Prioritizing customer needs is crucial, according to Brian Morrissey and Matt Cronin as they discuss media & publishing. The shift from 'traffic' to 'intentional audiences' emphasizes the need for publishers to experiment and adapt to the human experience.
Notes from the Edge of the Media Industry
What recurring revenue products in other industries can learn from news media, and what news media publishers can learn from others.
Inspiration For Media From Outside The Industry
Cross-pollinating sustainable growth tactics from one industry to another
Voice of the Customer for Recurring Revenue
"When the data and the anecdotes disagree, the anecdotes are usually right" - Jeff Bezos
Enshittification is a thing to avoid
Enshittification is that moment when the next playbook is centered on the organization and not on the customer, because profits extracted from cutting costs are easier than continuing to create value.
Rethinking metrics, measuring the right things.
More sustainable outcomes are the result of metrics that merge business goals with customer goals
Repeat Customers Break Corporate Through Silos.
Customers break through silos and customer-centric organizations follow their lead.
Repeat-Customer Centricity starts with Employees
How can employee experience create engaged employees and impact repeat customer experience?
What is customer centricity for a subscription?
Let’s look what makes better customer centricity for a subscription product and how executives can start or optimize the effort in a meaningful way.
How to charm corporate personalities for alignment 🐍
As a product or marketing leader crafting a sustainable subscription product business, building consensus is key to gaining stakeholder support for experimentation and growth. But various corporate personalities can derail even well-developed plans. To charm them into alignment, adopt the identity of the corporate VIPER.
Working with HoK
A mantra adopted by racers — those who take smart risks in order to find the limits of their performance. To them, a perfect effort includes some mistakes and there’s good inspiration in that for all of us.
What’s the Right Amount of Risk?
A mantra adopted by racers — those who take smart risks in order to find the limits of their performance. To them, a perfect effort includes some mistakes and there’s good inspiration in that for all of us.
AI: Where We Stand
"If I had asked people what they wanted, they would have said faster horses." Henry Ford didn't actually say it and it's a lazy argument against customer research, so be sure to correct the record when you hear it in a meeting.
Stop Saying It
"If I had asked people what they wanted, they would have said faster horses." Henry Ford didn't actually say it and it's a lazy argument against customer research, so be sure to correct the record when you hear it in a meeting.
There are no AI experts(?)
Part 2. It all feels a bit unreal, right? AI is everywhere, and nowhere, all at once. If your experience is at all like mine, there’s a strong sense of urgency to understand the potential of AI in our work and our lives, driven by the deluge of opportunistic expert advice flowing from all corners of the internet.