Matt Cronin Matt Cronin

Intentional Audiences 🎧

Prioritizing customer needs is crucial, according to Brian Morrissey and Matt Cronin as they discuss media & publishing. The shift from 'traffic' to 'intentional audiences' emphasizes the need for publishers to experiment and adapt to the human experience.

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Matt Cronin Matt Cronin

Enshittification is a thing to avoid

Enshittification is that moment when the next playbook is centered on the organization and not on the customer, because profits extracted from cutting costs are easier than continuing to create value.

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Matt Cronin Matt Cronin

How to charm corporate personalities for alignment 🐍

As a product or marketing leader crafting a sustainable subscription product business, building consensus is key to gaining stakeholder support for experimentation and growth. But various corporate personalities can derail even well-developed plans. To charm them into alignment, adopt the identity of the corporate VIPER.

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Matt Cronin Matt Cronin

Working with HoK

A mantra adopted by racers — those who take smart risks in order to find the limits of their performance. To them, a perfect effort includes some mistakes and there’s good inspiration in that for all of us.

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Matt Cronin Matt Cronin

What’s the Right Amount of Risk?

A mantra adopted by racers — those who take smart risks in order to find the limits of their performance. To them, a perfect effort includes some mistakes and there’s good inspiration in that for all of us.

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Matt Cronin Matt Cronin

AI: Where We Stand

"If I had asked people what they wanted, they would have said faster horses." Henry Ford didn't actually say it and it's a lazy argument against customer research, so be sure to correct the record when you hear it in a meeting.

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Matt Cronin Matt Cronin

Stop Saying It

"If I had asked people what they wanted, they would have said faster horses." Henry Ford didn't actually say it and it's a lazy argument against customer research, so be sure to correct the record when you hear it in a meeting.

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Matt Cronin Matt Cronin

There are no AI experts(?)

Part 2. It all feels a bit unreal, right? AI is everywhere, and nowhere, all at once. If your experience is at all like mine, there’s a strong sense of urgency to understand the potential of AI in our work and our lives, driven by the deluge of opportunistic expert advice flowing from all corners of the internet.

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