AMA with Matt Moog, WaveTable Studio, fmr CEO WBEZ Chicago Sun-Times

I sat down with Matt Moog to unpack what he’s learned steering everything from legacy newsrooms to AI‑native SaaS ventures.

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Here are five big take‑aways:

Start with an Intentional Audience—and let the business model snap into place

“The more intentional you are about the audience you’re targeting, the product and the revenue model start to ‘click’ together.”

Moog’s rule of thumb: pick a group with shared urgency—lawyers, small‑business owners, hardcore travelers—so value is obvious and pricing power follows.

AI is slashing the cost‑to‑launch—so aim for ‘twice the speed with half the people’

“This is my fourth software company, and we’re developing twice as fast with half the resources. What took weeks now takes hours.”

From landing‑page tests to mock customer interviews, generative AI lets his venture studio spin up and validate ideas in days, not quarters.

Assume your pricing model will morph (and keep morphing)

“Every business I’ve started ended up with a different revenue model than we launched with.”

Careerbird begins with per‑seat SaaS pricing, but Moog expects outcome‑based twists once real‑world data rolls in. Flex beats dogma.

Lead with Product‑Led Growth & ruthless experimentation

“I’m a big believer in experimentation, but you’ve got to time‑box it—90 days to validate, 90 to build, 90 to iterate.”

For B2B products and media alike, Moog argues the real moat is a try‑fast, learn‑fast culture.

Prepare for AI‑powered ‘service‑as‑software’ to upend whole industries

“We can deliver a job‑architecture project for 95 % less than a traditional HR consultancy—and contracts are already being red‑lined ChatGPT‑to‑ChatGPT.”

Whether it’s tax prep or legal review, expect hybrid models where a lean human layer rides an AI engine—and margins shift accordingly.