Digital Media Management

Maximize reach. Minimize waste. Multiply returns.

Test intentionally, grow intelligently.

With A/B testing and iterative experimentation, you can move beyond opinions and assumptions to decisions that truly impact growth.

What You Get With HoK’s a/b Testing

Kickoff

We audit your current experience, align on KPIs & priorities, define the test plan.

Evidence

Studies launch within 48 hrs; data collection complete in just days.

Test-Ready Hypotheses

Based on insights, we ideate tests together.
You own the vision, we bring the structure.

Test Development & Deployment

We build, QA, and launch variants in controlled environments.

Analysis & Learning

We review results, diagnose winners/losers, and surface learnings.

Scaling & Iteration

We move forward with winners, update baselines, and plant seeds for future tests.

Experimentation-Led Growth

Experimentation is not an endpoint, it’s a methodology woven into the most successful growth systems. Whether radical overhauls or incremental improvements, we lean on customer-centered bets that accumulate into meaningful gains.

  1. Insight-First Ideation

    Beginning with discovery, we combine customer research, analytics, journey audits, heatmaps, qualitative feedback and more to generate hypotheses grounded in real signals.

  2. Strategic Test Design

    Every experiment is constructed to yield clarity. We balance risk and reward, choose the right metrics, and design control vs. variant with rigor.

  3. Iterate & Scale

    A winning variant becomes the new baseline, and insights feed into the next cycle. Over time, your customer experience and net gains evolve intentionally.

Where We Experiment

We’ll tailor an experimentation program that matches your maturity, scale, and goals. Common areas we test:

  • Landing Pages & Lead Capture

    Headlines, visuals, form layouts

  • Funnel Steps & Flow

    Drop-offs, micro-conversions, navigation

  • On-Site & Product UI

    Buttons, layouts, feature presentation

  • Checkout, Pricing & Offers

    Cart funnels, discount structures, bundling

  • Personalization & Segmentation

    Dynamic content based on user context

Remove subjectivity from decision-making

A repeatable path to compounding growth

Invest in reliable wins , not just learning

Work in sprints, monthly cadences, or embed fully as ongoing experimentation support

Test With HoK

→ Talk to Us Experimentation Built For Your Business

Know Better

Sometimes all your team needs is a new perspective. HoK provides the insight, the spark, and the hypotheses to get things moving in the right direction on a project-by-project basis.

 To Do Better

Your team can lean on ours for recurring revenue program management and optimization that delivers sustainable net growth through ongoing engagements.