The Times' primary goal is to increase subscriptions through their online store. Two complete online store re-designs used advanced code to change the user experience and achieved significant uplift in conversion rates. The integrity of the website code was kept intact throughout.
Offering tailored media strategy, underpinned by data and insight and the latest technology, we deliver real business value through digital channels, including: display, PPC, affiliate marketing, dynamic creative optimisation, programmatic, RTB and attribution modelling.
Extensive research ensures that insight always drives our approach, initiating rigorous scientific testing to enhance website performance. We offer ecommerce optimisation, paid traffic optimisation, dynamic landing pages and content personalisation.
Combining qualitative and quantitative techniques with psychological principles, we understand and analyse consumer attitudes, perceptions and motivations. By identifying how this impacts consumer online behaviour, we can then seek to change this behaviour, enhance the user experience and increase conversion.
Our business intelligence services comprise of robust data science, infrastructure and visualisation that lead to the growth of your business through a single point of data truth. Cortex is a powerful business intelligence platform that allows for strategic and well-informed decision making by unifying all marketing channel, financial and sales data.
Alain Portmann, Head of Strategy & Insight, joins the panel to discuss programmatic buying strategies and attribution models.