Workshop:
HoK’s Subscriber Growth Framework
The old growth playbooks are obsolete, but relationships are enduring.
Learn our subscriber-centric foundation
for total revenue optimization.
Eric Hellweg, Pocket//Mozilla:
"House of Kaizen's framework was an incredibly helpful tool to align the entire organization on where we were hitting our marks and what areas needed attention."
Nini Diana, HBR:
“The growth framework gave us a great launching point for asking hard questions about our strategy and tactics. Having it laid out like an infographic helped us hone in on where we were encountering obstacles and gave us specific areas to address.”
Get the full workshop plus 1-1 time for Q&A, discussion and practical examples
Private + Consultation
Bespoke pricing
The complete workshop in a private cohort of your team focused on your product.
✓ Great for fast learning efforts
✓ All reference videos, exercises, documents
✓ HoK experts consult directly with you
✓ Team-based pricing
Get anytime access and go at your own pace with workshop lessons and exercises.
Learn it. Use it. Grow.
Popular subscription products like Netflix, Amazon Prime, The New York Times and Peloton all do one thing really well: they fulfill an ongoing need for their customers.
But it’s not just the quality product that makes them special, it’s crafting a sustainable, long term relationship with their subscribers that continues to create value over time.
In this workshop we’re going to teach you how to unlock new growth opportunities across the entire subscriber journey. We’ll show you how to be truly customer-first and give you a framework to find the often overlooked tactics that will allow you to sustainably grow subscription revenue, even in turbulent markets.
Patti Kurtz,
Health Affairs:“The Subscriber Growth Framework helped us to identify key places along the journey to optimize our user experience and prioritize impact to align with our fairly aggressive goals for growth and retention. This approach gave us a clear list of priorities and the ability to build an actionable and effective roadmap.”
Andrew Pribram,
McAfee:“House of Kaizen's framework is the best I've seen for subscription businesses. It helps keep acquisition in the mind of retention folks, and retention outcomes in the mind of acquisition folks. It's a great map to help people stay on course in the complexities of a subscription ecosystem.”
What you’ll get in our Workshop
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Customer experience and expectations define your primary competitive playing field. Recurring-customer products have requirements that go beyond the all-too-common commerce-specific solutions.
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You’re already thinking acquisition + retention = net growth, but let’s also consider how onboarding, expansion and win-back can build CLV.
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Sustainable growth comes from delivering on both the subscribers’ goals and business goals throughout each stage of the product journey
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Learn how each plays a role throughout the subscriber journey:
• Research & Data
• Value Proposition
• Media Investments
• Conversion Experiences
• Product fulfillment -
Find better alignment between the subscriber expectations and the product experience in order to maximize recurring revenue growth.
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Center your team around systematic prioritization of effort and agile cycles of discovery, ideation and optimization
You’ve heard it before: To go fast, go alone. To go far, go together.
Those that go the farthest are consistent and use a system that builds on the best practices of those that came before them. That’s why we have our Growth Framework, built from over 20 years of creating sustainable net growth for subscription, membership and recurring revenue products.
Need help asking to expense the workshop? Click here.
Graeme Ferguson, Harlequin Books:
"Implementing the Subscriber Growth Framework is essential to achieving high-impact and sustainable results at each stage of the customer lifecycle. Without it, customers and profit are left behind."
JOIN YOUR PEERS FOR THE NEXT WORKSHOP
Kim Hickerson-Luhn, AARP:
“The House of Kaizen team was terrific to work with and the Roadmap that resulted has generated a considerable amount of enthusiasm.”
George Frederick, Advance Local:
“The Subscriber Growth Framework is smart, and I had equal confidence in HoK’s ability to deliver insights through the framework.”