The 2012 Social Media Monitoring Tool Buyer’s Guide is a detailed review of leading online Word-of-Mouth and Social Media Monitoring tools. It is designed to help marketers choose the right technologies and the right partners.
Considering investing in Social Media Monitoring tools?
As social media adoption continues to grow, the value in the conversations that consumers are having online is becoming even more apparent. A large part of these conversations are related to brands and companies.
This online Word-of-Mouth (WOM) most often manifests itself within social media. On blogs and in forums, Twitter and Facebook, even in the op-ed columns of traditional media's digital outlets, consumers make judgments about brands, products, services and companies. They also provide the context for why they feel the way they do, giving great value to Word-of-Mouth & Social Media Monitoring as growing forms of consumer research.
Because the marketplace for social media monitoring is cluttered, it’s difficult for marketing executives to identify the appropriate tools for their specific objectives. That’s why we created the Social Media Monitoring Tool Buyer's Guide. It simplifies the task of choosing the best monitoring tools.
What's inside the 2012 Social Media Monitoring Tool Buyer's Guide?
We looked at more than 60 vendors of Social Media Monitoring tools. They were selected using the following criteria:
- Must be enterprise level (no tools without tech or account management teams)
- Must be paid for (i.e. no free monitoring tools like Google Alerts)
- Must have cross-channel coverage
Based on these criteria, and our experience, we whittled down our initial list and reached out to 12 providers for sales demonstrations.
After the demos, we chose just five Social Media Monitoring tools as finalists. All of the finalists were then implemented on a trial basis and scrutinized for stated capabilities such as:
- Sources monitored (e.g. blogs, social networks, forums, news)
- Metrics to determine influence
- Query structure
- Raw data access
- Data quality
- Segmentation & analysis capabilities
See which tools made the final five - fill out the form to your right to get a copy of the report.