
Innovative Discounting
Strategic discounting during the Back to School campaign achieved +32% YOY Sales while simultaneously improving AOV.

Subscriptions +14.4%
Extensive consumer research and insight led to a new website page design with tailored content creation, increasing sign-ups by 14.4%.

Personalisation
Understanding the desired membership benefits led to personalisation increasing membership sales for sport +41% and business +11%.

eCommerce Optimisation
House of Kaizen optimised product pages for two of Haymarket's magazines, increasing conversion rates by 16% and 25%.


CX Strategy
Through extensive consumer research we planned and implemented a new shop layout and product mix, resulting in +18% Sales.

+61% Increase in Orders
A time sensitive countdown timer reduced purchase procrastination, increasing order conversion and revenue per visitor.

Integrated Marketing
Integrating digital marketing and end-to-end performance, led McAfee to exceed their Q1 growth target - +22% revenue and +33% Sales.

Mobile Adaptive
Creating mobile adaptive product pages eased user frustration, increasing conversion rates in all key metrics.

Global Expansion Strategy
Meticulous audience profiling and market analysis to increase subscription volume, while driving down acquisition costs.

Building Value
A testing roadmap to strengthen the value proposition of membership, led to an uplift in eCommerce conversion of +333%.

Email Optimisation
Bringing the WSJ email storyline to life with full redesign of the onboarding process, resulted in triple digit uplifts in CTR.

User journey optimisation
Complete user journey optimisation to find the winning combination of page variants. Conversion rates reached +42%.

Driving Subscriptions
Launching performance marketing for a start-up to increase subscriptions, maintaining efficiency and testing to enable optimisation.

Cross-sell Retargeting
Driving net new users through customised cross-sell retargeting, monetizing existing traffic and increase conversion.

Conversion Rate +14%
Improving the layout and relevance of Hearst’s cross-sell module led to few abandoned carts and increase in conversion.