House of Kaizen

Strategic discounting during the Back to School campaign achieved +32% YOY Sales while simultaneously improving AOV.

Extensive consumer research and insight led to a new website page design with tailored content creation, increasing sign-ups by 14.4%.

Understanding the desired membership benefits led to personalisation increasing membership sales for sport +41% and business +11%.

House of Kaizen optimised product pages for two of Haymarket's magazines, increasing conversion rates by 16% and 25%.

Through extensive consumer research we planned and implemented a new shop layout and product mix, resulting in +18% Sales.

A time sensitive countdown timer reduced purchase procrastination, increasing order conversion and revenue per visitor.

Integrating digital marketing and end-to-end performance, led McAfee to exceed their Q1 growth target - +22% revenue and +33% Sales.

Creating mobile adaptive product pages eased user frustration, increasing conversion rates in all key metrics.

Meticulous audience profiling and market analysis to increase subscription volume, while driving down acquisition costs.

A testing roadmap to strengthen the value proposition of membership, led to an uplift in eCommerce conversion of +333%.

Bringing the WSJ email storyline to life with full redesign of the onboarding process, resulted in triple digit uplifts in CTR.

Complete user journey optimisation to find the winning combination of page variants. Conversion rates reached +42%.

Launching performance marketing for a start-up to increase subscriptions, maintaining efficiency and testing to enable optimisation.

Driving net new users through customised cross-sell retargeting, monetizing existing traffic and increase conversion.

Improving the layout and relevance of Hearst’s cross-sell module led to few abandoned carts and increase in conversion.