House of Kaizen Merger Closes the Gap in Agency Models
18 July 2013
House of Kaizen (comprised of three, merged award-winning independent digital agencies – Web Liquid, House of Kaizen and NetX) is forging a new path by offering brands end-to-end digital marketing solutions without compromise.
The agency provides advertisers a unique alternative to the existing choice between specialist boutique agencies and big integrated agencies at a time when most firms continue to be criticised for their adoption of methods that do not prove they generate more measurable customer demand.
House of Kaizen fills the gap by providing a combination of digital marketing, social media and conversion rate optimisation specialism under a single methodology and technology stack.
As a new breed of agency, House of Kaizen offers the subject matter expertise of specialist agencies and the unification offered by integrated agencies with a holistic approach to digital marketing, focusing on delivering complete conversion planning and optimisation.
“House of Kaizen has evolved at a time when true ‘business-driven’ marketers are few and far between. We are the new breed of straight-talking, performance marketers that exist to help brands grow key marketing performance indicators focused on the right set of data,” David Shiell, CEO, said. “We work hard to not just be data creators but curators as well. This ensures refined insights that allow for more effective actions to be taken, generating the greatest possible value for our clients.”
House of Kaizen is uniquely positioned to accomplish this because it is comprised of digital marketing experts that weave a heritage of media and conversion optimisation, deep data analytics and business acumen into a continuous process of performance improvement across the entire customer life cycle.
House of Kaizen is refocusing the industry on what makes digital marketing so effective -- continuous improvement of media campaigns, online experiences and an unparalleled understanding of consumer behaviour that delivers ROI.
“We have worked hard to understand the chaotic nature of the modern consumer journey coupled with the needs and language of business’ senior management today,” Shiell said. “This has allowed us to zero in on critical performance indicators backed by empirical data and proven methodologies that can directly impact a brands P&L.”
House of Kaizen is made up of renowned digital marketers who, for over a decade have helped pave the way for widespread adoption of technology that launched a significant social and marketing evolution. These individuals were all developing proven digital marketing methodology while working at both specialist and integrated agencies including Agency.com, Y&R and Modem Media. Prior to pioneering opportunities in digital marketing, the partners at House of Kaizen were all classically trained marketers who spent the early part of their careers at big agencies and brands including BBDO, McCann Erickson, JWT, Mindshare, Disney, Hilton and Nielsen.
The combined agency has more than 65 talented professionals in London, New York and Lagos, Nigeria and is uniquely positioned to deliver on the promise of global performance marketing.