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House of Kaizen BlogCommitted to continuous improvement

Latest Posts

The Importance of Customer Tracking
16 Dec 2016, 14:17
Ongoing tracking of your customers is one of the most important elements of measuring success for your subscription-based service.
Who Are You Marketing To? The Importance of Subscriber Personas
16 Dec 2016, 10:45
Personalization seems to be the holy grail of marketing. And the level of personalization needed to create brand loyal fans can only come from truly understanding the customer.
7 Facts about the US Subscription Market
16 Dec 2016, 10:09
The subscription-based service market is booming. Recent advances in technology, including cloud computing are the primary drivers in the shift to new consumption and delivery models.
Subscription-Based Services: A look at the Market
16 Dec 2016, 10:00
Subscription–based business models are not a new business concept. They can be found everywhere, from magazines and newspapers, to video streaming services and clubs such as Wine of the Month. These models are extremely successful but leveraging the model online has allowed for more creativity and a huge increase in the ability to sell products and services that have not traditionally been sold via subscriptions.
The Best Subscription Model Need Price Testing
16 Dec 2016, 09:40
When it comes to pricing for your subscription-based service it’s all about testing, testing and more testing. Learn the best practices for testing and setting pricing when it to comes to subscription services.
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