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Superbreak Programmatic Success StoryProgrammatic Display

Full funnel programmatic ROI +171% By centralising prospecting and retargeting, Superbreak greatly improved the performance of their display campaign.

The challenge:

  • Superbreak wanted to increase the volume and scale of their baseline display campaign activity.
  • They needed a way to improve campaign efficiency and strengthen performance.

The strategy:

Phase 1: Finding the right programmatic solution

  • Building a full funnel strategy meant Superbreak didn’t have to work with separate partners for prospecting and retargeting.
  • Centralising resources led to the right balance of prospecting and retargeting spends, improving efficiency.

Phase 2: Targeting users not audiences

  • Identifying patterns in converting users’ data allowed Superbreak to identify exactly who their customers were, instead of relying on prescriptive audience segmentation.
  • Predictive modelling allowed Superbreak to target all relevant users, dramatically improving campaign performance.
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Download the Superbreak Case Study

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Interesting insight:

As ROI increased, there was no accompanying rise in retention rate. This meant improved performance had nothing to do with stealing attribution and everything to do with adding incremental value to the campaign.

“”

We were highly impressed with how hard House of Kaizen worked to find the right strategy for our display campaign. Their full funnel programmatic solution gave our campaign exactly the performance lift we were looking for.

Khalid AminHead of E-Commerce, SuperBreak

Results:

  • Revenue MoM +179%
  • ROI MoM +171%

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