Full funnel programmatic ROI +171% By centralising prospecting and retargeting, Superbreak greatly improved the performance of their display campaign.
The challenge:
- Superbreak wanted to increase the volume and scale of their baseline display campaign activity.
- They needed a way to improve campaign efficiency and strengthen performance.
The strategy:
Phase 1: Finding the right programmatic solution
- Building a full funnel strategy meant Superbreak didn’t have to work with separate partners for prospecting and retargeting.
- Centralising resources led to the right balance of prospecting and retargeting spends, improving efficiency.
Phase 2: Targeting users not audiences
- Identifying patterns in converting users’ data allowed Superbreak to identify exactly who their customers were, instead of relying on prescriptive audience segmentation.
- Predictive modelling allowed Superbreak to target all relevant users, dramatically improving campaign performance.
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