- Olly wanted to increase subscriptions whilst maintaining a strict cost per acquisition (CTA) target.
- Olly tasked House of Kaizen to set up and manage their digital marketing efforts.
Display: Focus on the bottom of the conversion funnel with retargeting and supplement with hyper-targeted display prospecting, aiming to reach an in-market audience more likely to convert.
PPC: Combining a focus on branded keywords to drive efficiency whilst also continuously testing products and offers, in order to learn and optimise performance long term.
Affiliate: Recruitment, engagement and education of top tier publishers to establish a low CPS to offset other channel costs.
Product-specific creative, directing to the product pages, allowed affiliates to select the products that suited their audiences.
Educate affiliates with bag drop sponsorship.
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