House of Kaizen
  • Our Work
    • Industries
      • Subscription
      • Travel
      • Health & Wellness
    • Services
      • Business Intelligence
      • Performance Marketing
      • Customer Experience
      • Social Media
  • Our Company
    • History
    • PR and News
    • Partners
    • QA - Interviews
    • Careers
  • Resources
    • Social Media Marketing
    • Digital Marketing
    • Conversion Optimisation
  • Contact

STA Travel: Leveraging Data Success Story Revenue +278% vs. target

Data-driven display campaign targetingExceeding conversion targets, even under restrictive conditions.

The challenge:

  • STA Travel needed a better performing display campaign. Their existing campaign had high spillover and low returns.
  • They wanted to maximise bookings for an existing promotion on flights from US to NZ, and UK to Australia.
  • STA had a limited budget and the campaign was further restricted by their data-driven conversion attribution model.

.

The strategy:

Phase 1: Planning the campaign architecture

  • Tagging the purchase journey showed which users were exiting before buying and which products they were viewing.
  • Running alongside STA’s Google Display Network (GDN) campaign gave STA the chance to compare performances.

Phase 2: Data-driven re-targeting

  • Re-targeting users that had abandoned bookings to target destinations brought interested users back into the funnel.
  • Lookalike modeling of converting users allowed STA to target other users likely to be interested in this promotion.

Phase 3: Focusing campaign resources

  • Analysing STA’s vast amounts of user data showed which US regions drove the most bookings for thesetarget flights.
  • Focusing funds on key locations made the most of a limited budget to deliver higher returns than the GDN campaign.

The results:

  • -35% CPA (UK)
  • +278% Revenue (UK)
  • +191% ABV(US)

*(RESULTS VS TARGET)

Download the STA Travel Leveraging Data marketing case study

Want to read this later? Click here to download our case study PDF

Read More Success Stories

  • A Profitable Partnership
  • Hot Topic
  • Superbreak
  • Avis
  • MSF
STA_Logo.png
“”

We are really seeing the benefits of House of Kaizen’s extensive travel sector experience. The campaign results have exceeded our expectations; allowing our programmatic offering to successfully grow and truly contribute to our digital acquisition mix.

Xavier ValleeDigital Director, STA Travel

Interesting insights:

  • Audience profiling revealed 24% of all US visitors to NZ live in California, while 78% arrive at Auckland airport. This insight allowed us to target our budget on high-return geographical regions.

We use cookies on this site to offer a better browsing experience and analyse site usage.

Information & Settings

We use cookies to improve your experience and improve the performance of this website.

Some of the cookies we use are essential for the site to work; others help us analyse and report on how the site is performing. All cookies are collected anonymously. We may also use cookies to serve you relevant content when you’re browsing online. Without these cookies you'll still see content but it may not be as relevant to you. You can use this tool to view and change the 3rd party cookie settings on your browser at any time.

Change my preferences
X

Social Media

  • Services
  • Clients & Case Studies
  • Resources

Performance Marketing

  • Services
  • Clients & Case Studies
  • Resources

Conversion Optimisation

  • Services
  • Clients & Case Studies
  • Resources

Our company

  • History
  • PR and News
  • Partners
  • Careers
  • Blog
  • Cookie Policy

Business links

  • Terms of usage
  • Data policy

New York office

+1 212 981 2700
21 W 46th Street
New York, NY 10036

London office

+44 207 253 4133
1st floor
80 Clerkenwell Rd
Clerkenwell
London, EC1M 5RJ