A full Funnel ApproachLeveraging media partners’ advanced targeting capabilities to extend reach for this niche, physician targeted campaign.
- Continuous paid search campaigns for RT and Neuro were running successfully.
- Brainlab wanted to harness this success and increase awareness within this niche audience of radiation oncologists, neurosurgeons and medical physicists further.
- Showed targeted users the revolutionary treatment.
- Delivered paid media on contextually relevant web pages to a targeted audience.
- Targets were not necessarily seeking treatment information.
- Encouraged prior, engaged Brainlab.com visitors to return to the site for further education.
- Captured a lower funnel audience explicitly searching for treatment or Brainlab.
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