Custom audience segmentationDriving efficiently and respectfully reaching the right audience with limited budget.
- Brainlab identified a need to increase awareness of their educational resource, Brainlab.org to patients and caregivers affected by brain tumors.
- They wanted to take timely advantage of the increased awareness driven by a sponsored content piece in USA Today.
- This very niche subject matter and limited investment required careful consideration of media partners and placements.
Custom segmentation & creative:
- Planned and implemented a full funnel, multi-channel campaign.
- Custom audience segmentation and creative was designed to ensure to reach the right audience on a limited budget.
- Display prospecting with contextual targeting and keyword paid search.
- Target patients and caregivers seeking information about brain tumor symptoms and treatment options.
- Drive traffic to a dedicated landing page on Brainlab.org
- Retarget visitors of Brainlab.org’s brain tumor specific introduction page with inspiring patient story.
- Retarget visitors of the dedicated USA Today feature landing page with additional brain tumor education content.
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