Daily campaign monitoring and forecastingSentinel monitors the health, trend and pace of performance, spend and sales of all campaigns
Predictive analytics answers the “what if” questions that facilitate truly effective campaigns. Descriptive and diagnostic analytics utilise past insights to inform future decisions so you avoid errors and maximise growth opportunities.
Cortex helps you take this leap - from hindsight to foresight. We analyse relationships which exist in the data sources and exploit these to the benefit of your KPIs.
Projecting your data:
The Sentinel is a campaign monitoring system within Corex, built to project through:
- customizable alerts that deliver performance concerns - avoid sifting through fragmented data sets and multiple spreadsheets
- monitoring algorithms aligned with your KPIs
- health, trend and pace performance monitoring
- fast processing of deep data sets to enable predictive analysis
- reliable, error-free reporting
- instant views of granular or location vs global performance metrics
- supercharged processing to scale effortlessly - any channel or data volume
More than just a reporting tool:
- the data fuels advanced DCO and content personalisation strategies to achieve acquisition, activation and retention objectives
- programmable algorithms can unite with RTB to drive further (automated) efficiencies in Programmatic advertising
- multi-channel scenario (“What If?”) analysis and planning become a reality
Cortex can monetise your data, enabling you to make confident real-time decisions, drive acquisition and conversion to increase your ROI and generate real business value.