Integrating siloed data enables true analysis and insightA single customer view incorporating all prospect and customer data across all channels data
To gain control of your data, insight and solutions requires true data consolidation – creating a single point of data truth.
The House of Kaizen business intelligence platform, Cortex, is a data warehouse solution. At its simplest it provides a reporting and planning environment for both clients and media planners, to better understand single and omni-channel cause and effect.
Getting all your data under one roof - the ETL process:
- Extract: Read and extract all your disparate data sources from your website, advertising, WOM and audience.
- Transform: Aggregate, interrogate, rearrange and consolidate the extracted data using a defined set of rules and algorithms. This ensures the quality of data in a common data output (unit).
- Load: Transfer of converted data into the database warehouse.
The benefit for your business:
- a new unified information base for proactive business intelligence.
- the quality of data is assured eliminating data discrepancies and time-lag.
- comparison, analysis and optimisation of marketing channel performance.
- informed business decision-making.
- Daily loads and transformations are scheduled and processed in a specific order, results are tracked and subsequent processes started.
- As a living IT system, the warehouse is built with future proofing in mind. Data sources and output requirements may change.
To remain at the forefront of the performance landscape requires robust data infrastructure to manage and grow the business.