Bespoke personalisationThe right message to the right audience at the right time
Our bespoke personalisation software allows us to provide you with dynamic website content that can automatically tailor pages based on your visitors:
- Traffic source;
- New or returning status;
- Geographical location; and
- Browser (to name but a few!)
Our content personalisation upgrade service
Our personalisation service acts as an upgrade to our ecommerce optimisation service. As an added extra we can not only optimise your web pages, but tailor them perfectly to specific audience segments based on your marketing goals and KPIs. We manage the entire personalisation process for you, tweaking and tuning where necessary to ensure you're reaching your target audience. Our upgrade package includes:
- One-to-one consultation to establish your target audience;
- Research in to your specific audience segments;
- A full personalisation set-up;
- An integrated, fully managed service; and
- A full report providing you with all test results.
How our content personalisation software works
Our clever bit of technology is remarkably unobtrusive requiring no editing of your website source code in order to run across your site. Much like our testing method we just need to add in one tag at the bottom of your web pages in order to start personalising your content straight away.
Once our tag is implemented we manage everything from within a custom dashboard that allows us to segment and target your visitors, as well change content based on a select number of business rules.
What our content personalisation service includes
The initial stages of our personalisation service will include a consultation with you to determine exactly what segments of visitors you are looking to target with something other than generic content. The rules for segmentation are not as limited as your usual analytics tool, and can be a detailed as 'visitor X is using Y browser at 01:00pm from Tunisia, and has seen XYZ pages on your website already'.
With these segments we then work with you to decide what content is displayed to which segment. We manage all this from a custom dashboard in house. We then continue to monitor the segments, and integrate with your analytics to ensure that we have an overview of the generated results.
Thank you for viewing our digital marketing page!We've set up our content personalisation rule to detect that you visited our digital marketing page and to display this message on your return (to the coolest page on the site!).
Try our social media personalisation by visiting the page below.
The below image has been personalised specifically for you, cool eh?!
Personalised landing pages can help increase your online ROI
We touch upon the benefits of creating landing pages for indivudal marketing channels on our service page for dynamic landing pages but creating dynamic content for landing pages is a step in to the realms of optimisation mastery.
Instead of a landing page that merely creates ad continuity our personalisation software can create a landing page that greets your visitor by their first name, tailor the content based on their geographical location and display products based on their visited pages. Cool eh?
By personalising your web pages you:
- Remove the friction generated by generic content;
- Allow for more focused messaging; and
- Enable the development of the consumer relationship.
This perfect positioning allows for a smoother transition in to the purchase funnel, and lets your visitors know they're looked after right from the start. This reassurance allows for a more successful online conversion rate and an increase to your overall ROI.