- SAP was running a limited-time only sale which was a unique opportunity to trigger urgency to accelerate purchases.
- The current Crystal Reports homepage masthead displayed the limited time, but made no effort to reduce purchase procrastination.
- Update design of the homepage masthead by adding a countdown timer.
- Emphasise the sale, triggering a ‘fear of missing out’ feeling with a ticking countdown timer. Minimise the risk of purchase procrastination by centring timer in the middle of the masthead along with the offer.
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