Simplifying the search processDramatically improved this client’s eCommerce Conversion rate +70%
- When shopping for low-value products, users don’t want to waste time. Speed is everything.
- Product search facilities on the site were confusing. Users were failing to select the right tool for their search.
- List and product pages weren’t working hard enough to drive users into the purchase funnel.
Phase 1: Simplify search
- Methodical testing identified users’ search tools of choice.
- Clarification of the search process guided users to their products more quickly.
Phase 2: Streamline selection
- Improved layout allowed users to identify products at a glance.
- Restructured content enabled users to quickly digest key information, select their product and proceed to checkout.
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