Custom coding: ecommerce conversion +262%Using complex coding to build visual guides illustrating the value of every product, sparked a huge surge in sales.
- With many diamonds retailing for £100k+, users were being asked to make significant investment with each purchase
- The value of each product was not being made clear
- Unable to see and touch the diamonds, users were not being given the tools to compare one diamond with another
Phase 1: Demonstrate product value
- Sophisticated testing revealed the most effective ways to furnish the user with the information they required..
- Advanced coding made visual assets adaptive, allowing users to compare and select products efficiently.
Phase 2: Build user confidence
- Anti-anxiety elements and validation links built user confidence in the brand and products.
- Clear product information and buying guides reduced user anxiety about making a purchase.
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