Our Latest News and PRDiscover what we've been up to

4-5th April 2017

Programmatic buying and the latest attribution models

Alain Portmann, Partner and Head of Strategy and Insights at House of Kaizen, joins the panel at AdExchanger's Programmatic I/O Conference, to discuss programmatic buying strategies and attribution models that consider branding and other upper funnel metrics.

Visit the event website

13th February 2017

Effective CX strategy is the new standard for travel brands

Elizabeth Willett, Account Director and Travel & Hospitality Marketing Lead, explains how CX can expose invaluable customer insights and protect Media investment.

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14 November 2016

Why Network Agencies Struggle With Performance Models

Alain explains why many agencies find it difficult to cope with performance models

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PRWEB
Press release: Digital Marketing

5 October 2016

Why Tech Giants Need to Personalize, Not Generalize

Ivan discusses the benefits tech giants would get from personalizing their marketing strategies

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PRWEB
Press release: Digital Marketing

21 July 2016

How digital marketers can use business intelligence tools

David Shiell, CEO at House of Kaizen, highlights the role of Cortex and how business intelligence tools help iron out the heavy price paid for data discrepancies...

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11 July 2016

Why Digital Marketers Are Bridging the Data Gap

ExchangeWire speak with David Shiell, CEO, House of Kaizen about how business intelligence can help to transform the management of big data.

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01 May 2016

Conversion Rate Optimisation (CRO): the unsung hero of UX

When you ask what User Experience (UX) is, most people will no doubt tell you it’s about understanding what the customer wants. But digital spend figures tell a different story. Ivan Imhoff, Partner and MD, House of Kaizen explains.

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25 April 2016

Subscription and Retail Marketing: the key differentiators

There are core differences between retail and subscription marketing strategies, and marketers must understand these nuances in order to attract and engage with their differing audiences. David Shiell, Partner and CEO, House of Kaizen explains.

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25 April 2016

Should programmatic embrace Guerilla tactics?

Guerrilla marketing in the age of programmatic shouldn't just be a one-off glorified outdoor PR stunt, as it may have appeared in the '90s. Suzie Duncan, Client Development Director, House of Kaizen, gives her opinion on the topic.

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7 April 2016

Give your CV the digital edge

The UK's digital economy represents nearly one third of the UK economy. What better time to start your career in digital marketing? David Palliser, Operations & Talent Manager, House of Kaizen, shares his top tips for creating a CV with impact.

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16 March 2016

How to make your business boom in Africa

Many of the world's strongest players are investing in Africa. Using his experience in Nigeria David Shiell, Partner and CEO House of Kaizen, explains the opportunities and risks involved.

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23 February 2016

Driving creativity in the age of the Math Men

Alain Portmann, Partner and Head of Media & Insights at House of Kaizen, speaks about how Conversion rate optimisation (CRO) could be the answer to the disconnect between data and creativity.

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11 February 2016

Why CRO makes creative sense

Ivan Imhoff, Partner and MD House of Kaizen, explains why personal opinions about creativity, should be replaced with consistent methodology of creative design and CRO principles.

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22 January 2016

Using Affiliate programs to improve customer loyalty

Loyalty can still be difficult to maintain, or even build.That’s why many companies are now turning to affiliate marketing. Chris Kramer, Partner House of Kaizen explains.

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18 January 2016

Are subscription models set to play a vital role in the future of marketing?

As technology and subscription models evolve they are able to move outside of the generic publishing marketplace, into markets that had never before considered the model as an option. David Shiell, CEO House of Kaizen explains.

Read the article here

24 November 2015

The Drum Brief Encounters - The Congress Centre, London:

More and more independent agencies are looking abroad to try and win new business. What are the opportunities and challenges associated with different regions in the world? David Shiell will share his experience of winning contracts abroad.

For more information click here

The Drum Brief Encounters
News: Digital Marketing

5 November 2015

Subscription models sell

David Shiell, CEO at House of Kaizen, explains why he believes subscription models will play a vital role in the future of marketing.

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28 October 2015

Subscription Marketing: Building a Relationship That Lasts a Lifetime

How to connect with customers by achieving the ultimate goal of any subscription service

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Influence and Co through Fourth Source
Press release: Digital Marketing

12 October 2015

Optimal Climate for Success

House of Kaizen's David Sheill talks Australian luddism and CRO

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City AM
Press release: Digital Marketing

16 September 2015

7 Lessons for Starting a Company

David Shiell's top seven lessons for starting a business with the benefit of hindsight

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Fresh Business Thinking
Press release: Digital Marketing

15 September 2015

The Rise of Commercial Partnerships

How technology is dramatically changing the client/agency relationship

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Marketing
Press release: Digital Marketing

7 September 2015

Book Review: How to be a Good Manager

Tools and lessons in transitioning to general management

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B2B Marketing
Press release: Digital Marketing

27 August 2015

CRO: The Often Forgotten and Overlooked Part of Digital Marketing Campaigns

Why CRO should be one of the most talked about aspects of the digital marketing industry

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Digital Marketing Magazine
Press release: Digital Marketing

17 August 2015

How to Measure the ROI of Your Affiliate Marketing

What's the best way to measure the performance of your affiliate marketing?

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MyCustomer
Press release: Digital Marketing

24 July 2015

CRO: Why It's Set to Move Out from Programmatic's Shadow

Find out why marketers will be learning a lot more about one of the most talked about performance method's in the marketing industry

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iMedia Connection UK
Press release: Digital Marketing

2 July 2015

Is Conversion Rate Optimisation Set to be the New Programmatic?

Is it only a matter of time before marketers realise the overwhelming potential of CRO?..

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Fourth Source
Press release: Digital Marketing

16 September 2015

7 Lessons for Starting a Company

David Shiell's top seven lessons learned from starting a company with the benefit of hindsight

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Fresh Business Thinking
Press release: Digital Marketing

28-29 October 2014

Ivan at Performance Marketing Insights, London, 2014

Watch the video here

With a focus on market emerging trends, strategy and lively debate the expo is designed to cover the full spectrum of performance marketing. In this video Ivan explains a little about what we do at House of Kaizen.

28-29 October 2014

Ivan's prediction for 2014's biggest marketing trend

Vimily, on behalf of Performance Marketing Insights, London, asked Ivan about his predictions for the biggest performance marketing trends.

Watch the video here

19-20 November 2014

Leveraging data to drive real-time advertising

PART 1: Alain Portmann presents the at the Digital Marketing Show, London.

Watch Part 1 of the video here

19-20 November 2014

Leveraging data to drive real-time advertising

PART 2: Alain Portmann presents the at the Digital Marketing Show, London.

Watch Part 2 of the video here

19-20 November 2014

The Human side of conversion optimisation

PART 1: Ivan Imhoff presents at the Digital Marketing Show, London.

Watch Part 1 of the video here

19-20 November 2014

The Human side of conversion optimisation

PART 2: Ivan Imhoff presents at the Digital Marketing Show, London.

Watch Part 2 of the video here

3 September 2013

iGaming features House of Kaizen's Head of Media Alain Portmann

Alain carried out an SEO analysis on ultimatepoker.com for iGaming. The article was featured in iGaming's August/September edition.

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iGaming
Press release: Digital Marketing

23 July 2013

How the Internet Can Make you Money

Forbes Africa article featuring Dayo Elegbe, our Managing Director in Lagos, Nigeria

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Forbes
News: Digital Marketing

18 July 2013

House of Kaizen Merger Closes the Gap in Agency Models

House of Kaizen is forging a new path by offering brands end-to-end performance marketing solutions without compromise.

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PRWEB
Press release: All HoK

10 July 2013

Affiliate Benchmarks launches its sixth annual survey

Affiliate Benchmarks, a research division of House of Kaizen, has begun the survey process for what is the largest study of its kind in the industry.

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Business Wire
News: Digital Marketing

17 Jun 2013

House of Kaizen adopts new Abakus solution

New solution applies economic game theory to marketing attribution; leading travel brand and House of Kaizen among first adopters

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Business Wire
News: Digital Marketing

3 July 2012

AffilateBenchmarks™ Launches Largest Affiliate Survey

The research division of marketing agency NetX, invites publishers and advertisers to participate in the AffiliateBenchmarks Research Study.

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PRWEB
Press release: Digital Marketing

11 October 2011

Digital Veteran David Herscott Joins NetX as Managing Partner

NetX announced today that David Herscott has joined the company as Managing Partner and will work out of the New York office.

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PRWEB
News: All HoK

14 June 2011

Netx Selected by Red Roof to Launch Affiliate Marketing Program

Leading performance marketing agency set to launch and manage Red Roof’s affiliate marketing initiatives

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PRWEB
Press release: All HoK

17 March 2011

Performance Agency NETexponent Changes Name to Netx

Netx expands services to provide clients with additional customer acquisition opportunities

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PRWEB
News: All HoK

8 March 2011

AffiliateBenchmarks Launches Fourth Affiliate Marketing Survey

Affiliate Marketers are Encouraged to Answer a Short Survey in Exchange for Valuable Data

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PRWEB
Press release: Digital Marketing

25 July 2016

Getting to know you: David Shiell

David Shiell talks business inspirations and what he may have done differently

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PRWEB
Press release: Digital Marketing

14 September 2016

'Pay for performance' can be a win-win for brand and agency

Alain talks performance-based remuneration and the importance of tailoring a model to suit both client and agency

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PRWEB
Press release: Digital Marketing

13 September 2016

Affluencer Marketing: The Next Evolution in Affiliate Marketing

Ben goes into detail about the future of affiliate market - Affluencer Marketing

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PRWEB
Press release: Digital Marketing