Find out how an improved bounce rate could increase conversion
'Bounce rate' is the percentage of visitors that 'bounce' from, or leave, your landing page after arriving from an external traffic source (e.g. banners, email, direct or PPC ads). It is the percentage of people you have paid to bring in to your site only to lose again; we call this the 'money wastage index'.
Enter your online marketing information in to the fields below to calculate how an improved bounce rate can effect your overall marketing budget.
Your calculation results:
This shows the incremental revenue from the improved Bounce Rate. And compares it to the additional marketing budget you would have to fork out for the same improvement on your current Bounce Rate.
Improved Bounce Rate
Same Bounce Rate