Website Bounce Rate Calculator

Calculate the impact of bounce rate on your conversion

Find out how an improved bounce rate could increase conversion

'Bounce rate' is the percentage of visitors that 'bounce' from, or leave, your landing page after arriving from an external traffic source (e.g. banners, email, direct or PPC ads). It is the percentage of people you have paid to bring in to your site only to lose again; we call this the 'money wastage index'.

Enter your online marketing information in to the fields below to calculate how an improved bounce rate can effect your overall marketing budget.

How much online marketing budget do you spend?
(PPC, Banner, email, affiliate / per month or per year)


How many visitors does the marketing budget generate?
(on the same monthly or annual basis as above)

What is your average conversion rate?
(either website average or for specific paid traffic)


What is your average transaction value?


What is the Bounce Rate of your paid traffic?


What happens if you improve the Bounce rate by just...? (the lower the Bounce Rate the better)


Your calculation results:

This shows the incremental revenue from the improved Bounce Rate. And compares it to the additional marketing budget you would have to fork out for the same improvement on your current Bounce Rate.

Current Situation
Same Budget
Improved Bounce Rate
Increased Marketing Budget
Same Bounce Rate
Online Media Budget
Bounce Rate
Lost Visitors
Visitors that Continue
Conversion (sales)
Media Wastage

You would need to increase your online marketing budget by:£0.00

To achieve the same benefit than a Bounce Rate improvement of:0%