'Bounce rate' is the percentage of visitors that 'bounce' from, or leave, your landing page after arriving from an external traffic source (e.g. banners, email, direct or PPC ads). It is the percentage of people you have paid to bring in to your site only to lose again; we call this the 'money wastage index'.
Enter your online marketing information in to the fields below to calculate how an improved bounce rate can effect your overall marketing budget.
This shows the incremental revenue from the improved Bounce Rate. And compares it to the additional marketing budget you would have to fork out for the same improvement on your current Bounce Rate.
You would need to increase your online marketing budget by:£0.00
To achieve the same benefit than a Bounce Rate improvement of:0%