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Website conversion optimization Master class

Learn how to boost your conversion rates and online revenue.

Next event in 8 days

Campus
London

Campus London

Seminar location

Campus London
4-5 Bonhill Street
London, EC2A 4BX

Thursday, 30th May
15:00 to 17:00

Campus London map

Teaching you the fundamentals of conversion optimisation

We promise, after the seminar you will never look at a webpage in the same way

Website conversion optimisation, ABn, multi-variate testing, it's all quite novel. So it's easy to mistakenly believe that it's just about  plugging in new technology  into your website and waiting for miracles to happen... when it's quite the opposite.

So to help you avoid costly mistakes, we designed this seminar with the sole purpose to educate and share methodologies and techniques we use to increase online conversion rates and equip you with the knowledge to steer your strategies, teams, developers and agencies.

Purpose of the seminar

  • Give you a framework to deconstruct your website
  • The elements to pick the right technology
  • Learn how to structure high converting landing pages
  • Guide you through the goals and objectives of a webpage
  • Show you how to approach split testing
  • Teach you key design and content principles to apply
  • Give you knowledge to reign in your agencies

What you will learn

  • Mental process of the first 5 seconds on a webpage
  • How your web pages conflict with the way your brain works
  • What to look for and fix on your website
  • How to create landing pages that convert
  • How dynamic landing pages increase marketing ROI
  • Oooops you shouldn't do that and why

About the speaker

Ivan Imhoff is a digital marketing expert with more than 12 years of online experience. Ivan is a straight-talking entrepreneur with hands-on experience building two web businesses and managed Digital Marketing for blue chip companies such as Hilton Worldwide.

The purpose of the seminar is to teach you new practical ways to approach websites and conversion. After the seminar you will never look at a webpage or website in the same way …

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What past attendees say about the seminar

An absolutely vital 2 hour seminar. Highly recommended.

Alex Hanrahan, Marketing Manager, Stanley Gibbons Ltd

It converted me!

James Tickner, Digital Manager, Virgin Trains

Excellent, Relevant, Authentic

Lisa Goll, Digital Marketing Services Manager, International Herald Tribune

Very thought provoking

Murray Hennessy, CEO, thetrainline.com

A very interesting couple of hours after which you will never look at your landing pages in the same way

Samuel Knight, Fundraising, Médecins Sans Frontières UK